Dear Sir, I am policy holder of Birla Sunlife ULIP Saral Jeevan. While taking policy the agent didnt tell me anything. I have invested now. Read more about Birla Sun Life floats ULIP Saral Jeevan on Business Standard. Birla Sun Life Insurance Company (BSLI), a joint venture. Insurance Company, Birla Sun Life Insurance Company Ltd About Plan, The BSLI Saral Jeevan plan provides the dual benefit of protection and investment.

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I bought a policy with Birla sunlife last December Dec jdevan I bought the policy on December 12th. Policy number is Premium amount was Rs Fifty thousand one hundred and forty five.

I received the policy document promptly and was schocked to see that there were monthly charges of Rs A net amount of I called him up and told him to cancel the policy. He told me that there are indeed charges in the policy. However, they are applicable only after the policy starts yielding returns. The premium amount of Rs will remain intact. After three months, I placed a sarxl with Birla sunlife and I was startled to know that they have indeed deducted monthly charges on the policy.

I got furious and asked them to cancel them the policy. They cooly replied that the surrender value of the policy is in negative. I contacted my agent and he said that he will do the necessary to cancel the policy and that I will get my Rs after 3 years. I contacted the helpline and they said that there is no way I can get the money.

They said that I have signed the policy and had a 15 days grace period to get out the policy. When the agent came to my house to get the form filled up he gave me a template to fill up and took just my signatures on the application form.

I now know why he gave me a template to fill up and not the actual application form. The application form has all the charges listed in it. He wanted to deliberately hide the information about the charges on the birl.

This Rs is my hard earned money.

bira I have worked round the clock to earn this money. I decided to fight against this misselling. I launched a complaint with Birla sunlife.

They said that they will escalate it to the highest level possible. Finally I got a letter stating that my claim is not valid as I have signed the application form. I have gone through a lot of mental agony over the past 10 months. As you can recall, I had invested about Rs in December Currently the value of the fund as of today – 31st October is Rs Can you believe this? I am not going to renew this policy. No person on earth would renew this policy.


But I am a common man and can do little against a big corporate house like Birlas. I will however advice you all not to buy this policy. Better go in for LIC policies. They are far better in terms of coverage and benefits. I would like to end by saying that the I feel cheated, deeply hurt and never expected this from a corporate house of Birla’s calibre.

Such things can happen only in a country like India. Upload photo files with. Image size per photo cannot exceed 10 MB. I don’t just understand this chap. He would do all research on buying a TV or anything else for the same amount, but gets brainwashed into buying Insurance.

Birla Saral Jeevan – ULIP Misselling – BIRLA SUN LIFE INSURANCE Consumer Review –

Did he not hear about the principle of Caveat Emptor? Why did he not call the company helpline and confirm that there were no charges birlz the agent told him as such, but he called them up later to confirm the same.

Insurance is bought for providing cover to the dependents in case of the death of jrevan policy holder and is not for a fund value. So why does he want to ‘ redeem ‘ is unfathomable.

The review reads more of a rant from someone who is the victim of his own ignorance and is going by what people are telling him. CALA Nov 02, Actually you must know that there are charges involved in any fund management ULIPs are also a type of fund management instruments. For ULIPs they are higher in the initial period and reduce wi If you withdraw money from ULIPs in 3 years, you will certainly have a loss but with time the value increases quite a lot.

I had a same case like Karthick. I also asked the agent that there are charges which are listed on site, but then he told me that they all are levied and will not be any charges on Saral Jeevan Plan which he is going to issue to me and I will get atl Later on I got call from other insurance company saying BSLI cheated me and will get very less amount after 3 bifla.

When I tried to contact with the agent I always get response that his cell is unavailable. A good agent will tell you all the positives as well as the negatives about the product. This is the worst policy I am ever seen. Compared to any of the ULIP product of it’s kind, it has the highest charges. I had taken birlaa policy on Jan of rupees. Now it became rupees. They have deducted nearly rupees for cost of Don’t believe in Birla products, the fund managers are worst.


My intend is not to surrender any policy, means if you go for long term then you will very surely get high returns rather than compared to traditional plans. Me too suffered the same fate like Karthick. Bajaj Capital was the agent in my case and the Branch Manager spoke with me and completly brain washed me. Telling that the scheme will close next day and so on. I trusted them and lost 75, Worst the policy was returned to Birla reason House was locked that time!

When I tried to cancel the policy we got the same reply 15days free look period gone! We provided many proofs that we didn’t get but My advise if we need to buy ULIP then buy from the respective daral. Thanks for opening my eyes. I was just about to take this policy and I read this review. Thank you very much Karthick. I have Salary account with citi bank. Some days before City guys called me that there is one nice policy for you and bla bla. They one nice girl and a guy visited me and brainwashed me very well that there are birlq options and you can switch among them anytime without any cost.

I was so surprised that this policy is gr8. But I thought that why to take chance and I read this review, thanks to Mouthshut and karthick for wonderful review. I request to all you that do not buy this policy and specially when it is approached by City. Birla Insurance tries to be oversmart than other insurance companies.

I have my friends at Birla Sunlife Insurance Corp. All those friends too surrendered their policies very soon. You have been loggedin via facebook.

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