Libro Lovemarks – Kevin – Ebook download as PDF File .pdf) or read book online. Title Slide of Resumen lovemarks, kevin roberts. Lovemarks español. Carlos Andres Arias · Lovemarks ppt. Jesús Patricio Blasco Valencia. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO .. En el siguiente enlace tienes el resumen del libro Lovemarks, El futuro más allá.
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Lovemarks: El futuro más allá de las marcas by Kevin Roberts (5 star ratings)
Refresh and try again. Open Preview See a Problem? Thanks libroo telling us about the problem. Return to Book Page. Preview — Lovemarks by Kevin Roberts. Su dictamen es muy sencillo: La idea de que las Lovemarks pertenecen a sus consumidores, y no a las empresas, es clave. El idealismo del Amor es el nuevo realismo de la empresa.
Future Beyond Brands
Forjando Respeto e lovvemarks Amor, la empresa puede cambiar el mundo. Hardcoverpages. Published April 30th by Empresa Activa first published April 1st To see what your friends thought of this book, please sign up. To ask other readers questions about Lovemarksplease sign up.
Lists with This Book. This book is not yet featured on Listopia. This review has been hidden because it contains spoilers. To view it, click here. Buscar los beneficios para tus empleados, consumidores y para el mundo en general. Hasta hoy mi libro favorito. Great ideas, like humor, come from the corners of the mind, out on the edge. That’s why humor can break up log-jams in both personal relationships and in business.
I lose patience with the wanna-be science of brands. The definitions, the charts, tables, lovwmarks diagrams. There are too many people following the same rule book.
When everybody tries to beat differentiation in the same way, nobody gets anywhere.
You get row upon row of what I call “brandroids”. Formulas can’t deal with human emotio Notes: Formulas can’t deal with human emotion.
Formulas have no imagination or empathy. The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.
Donald Calne Think about how you make the most money. You make it when loyal users, heavy users, use your product all the time. That’s where the money is.
I love how this book makes you think of clients and lubro in a new light, that of lovemarks instead of just brands. It has some great examples of companies that are lovemarks but more importantly it talks about how emotions and all of the senses come into play as people become “brand loyal” and become in love with the products they use.
This is a good read for any business person or business owner. Aug 02, Leader Summaries rated it it was amazing. I read this book around right after the U. S economy took one of its greatest hits. It showcases examples of how businesses: I think the book is still relevant today in and it won’t be a waste of your time. Another amazing book that makes you look at your business from a different perspective. One of the two books I carry with me everywhere. Great read if you want to understand want a brand really is, why it matters, and how it’s different than just picking corporate colours and fonts.
Excellent views on brands and gives great advice, also very cool pictures and quotes. Plan to read to better understand the brand essence.
I like Kevin Roberts, he believes that emotional connections and inspirational individuals can change the world. Read the book, its ljbro your time!!! Loved everything about this book.
Such a beautifully designed book with an inspiring message. About love in brands, in work and everywhere. A beautiful book with great insight. Briza rated it it was amazing Sep 15, Hitesh More rated it it was amazing Nov 30, Mason rated it it was amazing Dec 29, Kelsey rated it it was amazing Oct 21, Ahmet rated it it was amazing May 16, Georgi Bitar rated it it was amazing Aug 08, David Beachdell rated it it was amazing Jul 29, Farzam Abedini rated it it was amazing Jul 20, Lauren rated it it was amazing Oct 01, Melanie Sikma rated it it was amazing Jul 10, Nikolaj Gilstroem rated it it was amazing Jan 26, Abra Los rated it it was amazing Feb 06, Lina rated it it was amazing Mar 13, Nailya Aslanova rated it it was amazing Nov 07, There are no discussion topics on this book yet.
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